BMW M2 Drift Competition, heavily modified with 1100 horsepower, drifting and producing tire smoke inside the production hall of the BMW Munich factory.

From Ultimate Driving Machine to Ultimate Drift Machine

Written by: Wrecked Staff

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When BMW M’s slogan “The Ultimate Driving Machine” meets the world of professional drifting, the result is anything but ordinary. The M2 Drift Competition, developed in collaboration with the Red Bull Driftbrothers and their lead driver Elias Hountondji, redefines the concept entirely.


The German Red Bull Athlete has already ticked off many drift-based achievements: championships, drift exploits in an LS BMW E30, big power M4s in the Drift Masters European Championship. But this latest stunt was a novel challenge: taking a drift car into a working factory. The venue? The main BMW plant in Munich. The vehicle? A heavily modified M2, built for the highest levels of drift competition. As Hountondji puts it, finally drifting at "The Holy Grail of the whole of BMW AG."

Close-up of the Red Bull Driftbrothers

Photo Credit: BMW-M

Inside the M2 Drift Competition lies a powerhouse at 1,100 hp and 922 ft-lbs of torque, numbers that easily dwarf what the road-going versions deliver. Every element of the build has been reworked: the twin-turbo S58, upgraded cooling systems, extensive chassis bracing, suspension, tires, and aerodynamic bits all work in tandem for drift excellence.


The car is purpose-built for drifting and the environment it was driven in underlines that ambition. Drifting between robot arms, packages, uneven factory floor surfaces and tight hallways meant everything had to be perfect. “For us, the biggest challenge drifting here in the confined spaces of the BMW hall was the logistics, including orientation. It's very winding here. And of course, its not a race track. There are no run-off areas here. If I ran the car into any machine, we’d have millions in damage,” Hountondji revealed after the stunt.

1100 hp BMW M2 drifting stunt inside BMW Munich plant for marketing and engineering showcase.
Elias Hountondji of the Red Bull Driftbrothers driving the purpose-built M2 Drift Competition during the factory stunt at the BMW Munich plant.
M2 Drift Competition showing extensive chassis bracing, upgraded cooling, and specialized aerodynamic bits, built for high-level drift competition.

Photo Credit: BMW-M

The idea of drifting through a production-line hall is dramatic and physically challenging. With floor surfaces changing, clearance tight, objects nearby, the M2 had to be brought in and maneuvered with millimeter precision. The result? Shredding inside an assembly plant, a contrast between German precision and drifting chaos.


Having completed its factory hall run, the M2 Drift Competition will be on display at BMW Welt in Munich, Germany from October 23rd to November 5th, allowing enthusiasts and the curious to see the machine up close. Beyond the display, the car is intended for future high-level drift competitions, and it paves the way for a potential drift-fleet under BMW M’s driving-experience programs.

BMW M2 Drifting, highlighting the contrast between the motorsport chaos (tire smoke) and the corporate precision of the assembly line environment.
The Ultimate Driving Machine slogan meets professional drifting: M2 Drift Competition making a bold statement with tire smoke inside the production floor of the BMW Munich plant.
BMW M2 Drift Competition executing a high-risk drift maneuver with millimetre precision between robot arms and packages inside the working assembly plant.

Photo Credit: BMW-M

The M2 Drift Competition is more than a stunt. It is a statement. By entrusting a purpose-built machine to drift through its own assembly halls, BMW (historically a drifting holdout where other manufacturers have embraced the sport) is finally acknowledging the forceful weight of drifting.  Meanwhile, the Red Bull Driftbrothers bring authenticity, skill and showmanship. The fusion of these elements produces a spectacle, one that now also carries manufacturer approval.


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