Pennzoil Named Official Motor Oil of Formula DRIFT PRO Series
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Formula DRIFT has locked in a new multi-year deal with Pennzoil, naming the lubricant giant the Official Motor Oil of the PRO Championship Series starting with the 2026 season.
The partnership formalizes what’s already been a deep presence in the paddock. Pennzoil has backed top-tier talent for years, and that roster remains intact heading into the new season including defending five-time champion James Deane, two-time title holder Vaughn Gittin Jr., 2023 PROSPEC champ Ben Hobson, and Federico Sceriffo. All four drivers will play a central role in the brand’s Formula DRIFT presence.
“We’re looking forward to elevating our relationship with Pennzoil this year,” said Bryan Olfert, Sales Director for Formula DRIFT. “The brand has been involved in the series for many years, supporting multiple PRO Champions. Between synergies with teams and partners like O'Reilly Auto Parts, we’re excited to help share their history of excellence with our fans at the track and at home.”
Beyond the cars and the teams, the brand will increase its footprint at events and across Formula DRIFT’s global livestreams. On-site activations are planned for Formula DRIFT Long Beach and Formula DRIFT Atlanta, with fan-facing elements like car displays, product showcases, and driver appearances.
For Formula DRIFT, it’s another major partner tied directly to the competitive side of the sport. For Pennzoil, it’s a deeper investment in a discipline that doesn’t offer easy conditions—or easy wins.
The 2026 season kicks off April 10–11 on the Streets of Long Beach. For tickets, driver profiles, event schedules, and livestream access, please visit formulad.com.