Racetreads Rebrands as Tire Agent Motorsports to Expand Reach in Grassroots Motorsports
|
Racetreads has officially rebranded as Tire Agent Motorsports, signaling the next chapter for the brand and its continued commitment to serving grassroots motorsports and enthusiast communities.
By joining forces more closely with Tire Agent, the rebrand expands the brand’s ability to deliver both tires and wheels to drivers, teams, and enthusiasts, while increasing access to premium products, flexible payment options, and faster shipping.
"Tire Agent Motorsports is going to be anything that's going to be consumer facing and at any of the events that we attend. Tire Agent will still be Tire Agent, that's the big retail monster, and is selling close to a million tires per year." said Frank Brearley, Director of Motorsports.
"With the old Race Treads Racer program here, we just basically have a discount structure and you can buy whatever we can offer. Now, all of our racer programs are backed by each manufacturer that wants to participate. That means there's more resources to make the tires cost less for the drivers themselves and a lot more deliverable. There will also be some contingencies and giveaways, you’ll be able to get some exclusive merch only available for this program. It was a good move."
The new identity debuts this weekend on the streets of Long Beach, California, as the 2026 Formula Drift season begins and Tire Agent Motorsports announces a season-long partnership with Formula Drift veteran Matt Field and the Drift Cave C6 Corvette.
"Half my business is racing, half my business is customer work, so we're excited to start integrating them to the shop side of things, utilizing their platform between the racing as well as shop staff. Because honestly, tires are what make race cars go around the track 100%" said Matt Field.
"I'm pretty excited that it's going to bring more eyes on drifting, to bring easier avenues to get tires for everyone. And that's the thing, right? We're very fortunate. We're total divas. Our tires show up to the racetrack. I never have a second thought about it. Tire Agent has a platform to make everyone's life easy, even the grassroots guys. You're going to have an event and you need them by a certain date, and you need them at the racetrack, they got you covered."
“While the name is changing, our mission remains the same,” said Mason Bending, Partnerships Manager. “We’re excited to continue supporting the motorsports community with new products and live event service across the country.”
